Blog

This week we start a short 2 week hiatus on the Marketing 101 series to bring you important, timely, information. I just finished the new bestselling book, “Countdown 1945” by Chris Wallace. It’s excellent. Especially if you’re a history fan like me.

This week we are continuing the popular Marketing 101 series. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

Have you ever listened to one of your team members on the phone and heard them say something that made you cringe?

When your customers call in with a question, would they receive the same answer from everyone in your agency?

By using Scripts in your agency, you are able to free yourself and your team from common mistakes and pitfalls on the phone that are hurting your closing percentages.

Continuing the popular Marketing 101 series, this week let’s talk about retention. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

I’m sure you know that it takes much more effort to gain new customers than to retain and cross-sell your current customers.

This week we are continuing the popular Marketing 101 series. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

You love getting referrals, right? Referrals are the most profitable form of new customer acquisition there is.

This week we are continuing the popular Marketing 101 series. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

Policy reviews are a fundamental, basic of the business that you and I are in.

Most people will make some kind of thank you gesture to their clients ‐ but it doesn’t translate into tangible bottom line results for your business. Here’s how you get a bigger bang out of saying ‘thanks’.

You love you clients and they love you—ask them to tell you why and then use that testimonial in your marketing.
There are two kinds of testimonials that you want to use: outcome testimonials and testimonials that overcome objections.

I am a big fan of the late, great business philosopher Jim Rohn.

I highly recommend you study him. Let his books and wealth of business information mentor you. You will quickly become a big fan too.

You can learn more about him through a simple Google search or visit his website https://www.

The role that firefighters play in our society is certain and secure. I have friends and family who are and have been firefighters. I personally hold them in high regard.

Great firefighters are leaders of their teams in situations far beyond what most of us could imagine.

No matter where you are in your leadership journey, you can move forward. It’s not something that just happens overnight. Sometimes it isn’t easy. It takes time, experience, training, discipline, and a few other things.