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A big THANK YOU to everyone for your feedback and topic requests! This week we are starting a new series, Agency 101. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

This week I am returning to the popular Marketing 101 series. This week let’s talk about Direct Mail. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

About two weeks ago I was speaking with a group of local business owners about current interest rates. As I am sure you know interest rates have taken a nose dive since the beginning of the pandemic due to the dramatic unemployment increase.

The most surprising part of our conversation was that about a third of these very smart business owners were unaware that you can do a modification on a personal or business loan.

This week we start a short 2 week hiatus on the Marketing 101 series to bring you important, timely, information. I just finished the new bestselling book, “Countdown 1945” by Chris Wallace. It’s excellent. Especially if you’re a history fan like me.

This week we are continuing the popular Marketing 101 series. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

Have you ever listened to one of your team members on the phone and heard them say something that made you cringe?

When your customers call in with a question, would they receive the same answer from everyone in your agency?

By using Scripts in your agency, you are able to free yourself and your team from common mistakes and pitfalls on the phone that are hurting your closing percentages.

Continuing the popular Marketing 101 series, this week let’s talk about retention. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

I’m sure you know that it takes much more effort to gain new customers than to retain and cross-sell your current customers.

This week we are continuing the popular Marketing 101 series. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

You love getting referrals, right? Referrals are the most profitable form of new customer acquisition there is.

This week we are continuing the popular Marketing 101 series. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

Policy reviews are a fundamental, basic of the business that you and I are in.

Most people will make some kind of thank you gesture to their clients ‐ but it doesn’t translate into tangible bottom line results for your business. Here’s how you get a bigger bang out of saying ‘thanks’.

You love you clients and they love you—ask them to tell you why and then use that testimonial in your marketing.
There are two kinds of testimonials that you want to use: outcome testimonials and testimonials that overcome objections.