Blog

Direct Mail

This week I am returning to the popular Marketing 101 series. This week let’s talk about Direct Mail. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

Refinancing Vs Loan Modification

About two weeks ago I was speaking with a group of local business owners about current interest rates. As I am sure you know interest rates have taken a nose dive since the beginning of the pandemic due to the dramatic unemployment increase.

The most surprising part of our conversation was that about a third of these very smart business owners were unaware that you can do a modification on a personal or business loan.

Albert Einstein and Your Happiness

This week we start a short 2 week hiatus on the Marketing 101 series to bring you important, timely, information. I just finished the new bestselling book, “Countdown 1945” by Chris Wallace. It’s excellent. Especially if you’re a history fan like me.

Marketing 101 – Importance of Using Scripts in Your Agency

This week we are continuing the popular Marketing 101 series. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

Have you ever listened to one of your team members on the phone and heard them say something that made you cringe?

When your customers call in with a question, would they receive the same answer from everyone in your agency?

By using Scripts in your agency, you are able to free yourself and your team from common mistakes and pitfalls on the phone that are hurting your closing percentages.

Marketing 101 – Retention

Continuing the popular Marketing 101 series, this week let’s talk about retention. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

I’m sure you know that it takes much more effort to gain new customers than to retain and cross-sell your current customers.

Marketing 101 – Getting More Referrals

This week we are continuing the popular Marketing 101 series. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

You love getting referrals, right? Referrals are the most profitable form of new customer acquisition there is.

Powerful Lessons from a Child

I am a big fan of the late, great business philosopher Jim Rohn.

I highly recommend you study him. Let his books and wealth of business information mentor you. You will quickly become a big fan too.

You can learn more about him through a simple Google search or visit his website https://www.