by Bill Gough, Allstate Hall of Fame Member
Everything that you do, should be about making the best use of your biggest advantage as small business owners—your relationships with your Customers, Prospects, and Centers of Influence.
For peak performance, your team must get involved and take a proactive approach.
by Bill Gough, Allstate Hall of Fame Member
I’ve said it plenty of times…. The real business Insurance Agency Owners are in is “The Relationship Business.”
However, if you asked agents what business they are in 97% of them would answer the insurance business.
by Bill Gough, Allstate Hall of Fame Member
A week ago, I talked about what would I do today if I had the chance to start my insurance agency over.
We got a lot of response, so let’s discuss Part 2 and how to market your agency the most profitable way.
By: Bill Gough, Allstate Hall of Fame Member
If you had the chance to start over with your agency, what would you do differently?
Here’s what I would do…
There is no doubt in my mind that I would start off by build a winning team of specialists instead of generalists that are trained throughout their career.
by Bill Gough, Allstate Hall of Fame Member
If your answer to this question is
No
I don’t know
Maybe so
Plus ... you DESIRE to be the insurance authority or at least be one of the go-to insurance agency owners in your market(s) please keep reading.
by Bill Gough, Allstate Hall of Fame Member
Have you heard someone on your team say something to a new prospect or existing customer that made your skin crawl?
Whose fault is it?
As the Agency Owner, it’s 100% your responsibility.
by Bill Gough, Allstate Hall of Fame Member
We all go through:
average times
good & great times
bad & horrible times
It is how we respond to each of these situations that determine our personal growth and development… PLUS … how we set the example to those that we lead at the office, places we attend, and most importantly at home with family.
by Bill Gough, Allstate Hall of Fame Member
My wife, Vanessa and I were in Atlanta attending her beloved Auburn Tigers ranked 9th nationally in the kickoff classic against the #6 ranked Washington Huskies at the beautiful Mercedes Benz Stadium.
by Bill Gough, Allstate Hall of Fame Member
Now before you get all up in your feelings, I’m certainly not supporting violence in any shape or form. But I do want to bring attention to a vital issue that has a tradition of getting skimmed over a bit.
by Bill Gough, Allstate Hall of Fame Member
In 2004, after twenty years as an Insurance Agent including four of those years as an Insurance Agency Owner, I discovered Direct Response Marketing … AND … how it works.
Basically, DRM is using marketing campaigns that can be easily measured so you understand critical info like your response rate, return on investment (ROI), and lifetime value of a customer.