Blog

How to Get Your Support Team Onboard

by Bill Gough, Allstate Hall of Fame Member

Everything that you do, should be about making the best use of your biggest advantage as small business owners—your relationships with your Customers, Prospects, and Centers of Influence.
For peak performance, your team must get involved and take a proactive approach.

If You Had to Do it Again Part 2

by Bill Gough, Allstate Hall of Fame Member

A week ago, I talked about what would I do today if I had the chance to start my insurance agency over.

We got a lot of response, so let’s discuss Part 2 and how to market your agency the most profitable way.

If You Had to Do it Again

By: Bill Gough, Allstate Hall of Fame Member

If you had the chance to start over with your agency, what would you do differently?

Here’s what I would do…

There is no doubt in my mind that I would start off by build a winning team of specialists instead of generalists that are trained throughout their career.

There Can Be No Greatness Without Adversity

by Bill Gough, Allstate Hall of Fame Member

We all go through:

average times
good & great times
bad & horrible times

It is how we respond to each of these situations that determine our personal growth and development… PLUS … how we set the example to those that we lead at the office, places we attend, and most importantly at home with family.

Kill the Manager!  

by Bill Gough, Allstate Hall of Fame Member

Now before you get all up in your feelings, I’m certainly not supporting violence in any shape or form. But I do want to bring attention to a vital issue that has a tradition of getting skimmed over a bit.

Direct Response Marketing: How Successful Business Owners Best Market/Advertise Their Business

by Bill Gough, Allstate Hall of Fame Member

In 2004, after twenty years as an Insurance Agent including four of those years as an Insurance Agency Owner, I discovered Direct Response Marketing … AND … how it works.

Basically, DRM is using marketing campaigns that can be easily measured so you understand critical info like your response rate, return on investment (ROI), and lifetime value of a customer.