Continuing the popular Marketing 101 series, this week let’s talk about retention. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!
I’m sure you know that it takes much more effort to gain new customers than to retain and cross-sell your current customers.
Most people will make some kind of thank you gesture to their clients ‐ but it doesn’t translate into tangible bottom line results for your business. Here’s how you get a bigger bang out of saying ‘thanks’.
I am a big fan of the late, great business philosopher Jim Rohn.
I highly recommend you study him. Let his books and wealth of business information mentor you. You will quickly become a big fan too.
You can learn more about him through a simple Google search or visit his website https://www.
The role that firefighters play in our society is certain and secure. I have friends and family who are and have been firefighters. I personally hold them in high regard.
Great firefighters are leaders of their teams in situations far beyond what most of us could imagine.
You might be thinking, what could we possibly learn from this crisis?
The coronavirus/COVID-19/Rona/whatever you want to call it has dramatically exposed our weaknesses not only as individuals, business owners, but also as nation.
World leaders are scrambling, just like the rest of us.
by Bill Gough, Insurance Hall of Fame Agent
Almost every business owner I have spoken to in the past 4-5 weeks and every BGI Systems coaching member I have spoken with have already signed up for the Government’s (PPP) Paycheck Protection Program.
by Bill Gough, Insurance Hall of Fame Agent
It's customary for either the service/sales provider (you) and the person being served (customer/prospect) to say "thank you" in one form or another.
But recently, it's become widespread for the service provider to respond with “No Problem” when thanked by a customer.
by Bill Gough, Insurance Hall of Fame Agent
We are going through an unprecedented time in our lives. Many of us are unsure of our future and are having to implement quick changes to our normal daily routines.
Thinking of how this has affected you and your family; how do you think it is affecting your customers?
Are your customers fully protected for the unknown?
As an insurance agent, it is our responsibility to make sure our customers have no gaps in their coverage.
by Bill Gough, Insurance Hall of Fame Agent
Mike Tyson famously said, “Everyone has a plan until they get punched in the face.”
Last fall Vanessa and I were staying at the same hotel as her beloved Auburn Tiger football team as they hosted their archrival Georgia Bulldogs the next day.
by Bill Gough, Insurance Hall of Fame Agent
Over the years, the internet and hi-tech devices started to take up most of our time. It is getting more important than ever to pay attention to the people and things around you.
It is crucial to understand how paying attention can improve your life.