This week’s message and lesson ties in perfectly with this time of the year, Thanksgiving and the biggest advantage we have as small business owners operating in our local marketplace.

The world around us is moving at warp speed. Entrepreneurs and business owners often get caught in the trap of searching for the new answer to their dream of new business growth.

Getting more referrals is NOT just about asking for them.

Although asking at the right time is critical to this process, referral culture is basically drawing a line in the sand and stating …

“My Business Will Be About Referrals, … AND … I will design and execute the best system for me and my team for attracting them into our agency.

Hi ~Contact.FirstName~,

Over the years I’ve received many questions on how to get the best results from team members. One of the best ways is to keep them motivated!

Motivation is hard to find these days. Most of us are burned out not just from work but from everything going on – the pandemic, wildfires, civil unrest, election politics and more.

Most people do not think of Customer Service as a form of marketing but … it is!

When the majority of people think of marketing they think of direct response marketing, email marketing, advertisements – radio, tv, online, etc.

In reality, anything that draws clients to you or helps you maintain your current clients is marketing.

You may remember the blog post from 2 weeks, “Why Really Awesome Team Members Quit.” Since that post my team and I have heard from many of you asking for examples and ideas for showing appreciation.

First, let’s start with a few really good reasons for why you should always show your team appreciation – other than just to keep them from quitting.

Something very disturbing will occasionally happen in business. You may have even experienced it yourself …

Really awesome team members quit.

I’m not talking about part-time folks or college kids doing repetitive, entry level tasks.

Continuing the popular Marketing 101 series, this week let’s talk about retention. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

I’m sure you know that it takes much more effort to gain new customers than to retain and cross-sell your current customers.

Most people will make some kind of thank you gesture to their clients ‐ but it doesn’t translate into tangible bottom line results for your business. Here’s how you get a bigger bang out of saying ‘thanks’.

I am a big fan of the late, great business philosopher Jim Rohn.

I highly recommend you study him. Let his books and wealth of business information mentor you. You will quickly become a big fan too.

You can learn more about him through a simple Google search or visit his website https://www.

The role that firefighters play in our society is certain and secure. I have friends and family who are and have been firefighters. I personally hold them in high regard.

Great firefighters are leaders of their teams in situations far beyond what most of us could imagine.