The Power of You

Have you thanked your customers today?

It’s quite easy.

If you want more business, start by thanking the people who are already giving you business!

As an agency owner, the words you choose to say to your customers hold the power to connect you to them in a meaningful way. One way you can practice this is by considering the meaning behind the words you say.

What kind of feelings do you want to inspire in your customers when you communicate with them? Your customers will subconsciously recognize and act upon well-thought-out words that inspire their feelings.

Here are four powerful phrases that you can use:

Thank you.
Would you please?
What do you think?
I am proud of you.

What is the common denominator here? The power of the word: You

Yes, this is all about you. Using the word “you” often and throughout your communications with your customers will establish a level of comfort with your customers and at the same time, show them that you care for them. You want your customers to walk away feeling the concern that you have for them. In the words of Mother Teresa:

“Kind words can be short and easy to speak, but their echoes are truly endless.”

Yep, this is the power of YOU.

Do you communicate with your customers regularly? Here are a few ways to communicate consistently:

  • Simple Phone Call
  • Face to Face Meeting
  • Written Thank You Note
  • Email (least personable, but better than NOTHING)
  • Social Media Message, etc…