Agency 101 – Achieving The Agency And Life Of Your Dreams

ATTENTION … Read and Study this message with your FULL ATTENTION.

Many people focus on PASSION. They ask themselves, “What am I passionate about?”, and they try to do that.

In Cal Newport’s book, “So Good They Can’t Ignore You”, he writes about a different perspective. He says to develop a skill that is rare and valuable and to do it in a way that gives you career capital. Once you have career capital and you are applying a skill that is rare and valuable, you have control over your life.

Many people who don’t have control of their life haven’t developed a skill that is rare and valuable that creates value for others. They haven’t learned how to sell it to other people and gain that control. These people say, “I want to be passionate! I want to manifest my dreams!”

This is all wonderful. But, if your focus is on passion, your whole emphasis is on the value that the world can bring to you because you want to do something that makes you happy.

When you focus on SKILLS,you are focusing on Sthe value you can bring to the world.

There are two instructive quotes from people you know worth remembering here:

  1. “Most people overestimate what they can do in one year and underestimate what they can do in ten years.” – Bill Gates

  2. “Do what you do so well that people cannot help telling others about you.” – Walt Disney

Whenever you are in situations that seem almost impossible, but other people, like me, have figured it out, it’s simply a matter of knowing what to do. In other words, ask yourself, “What skills and/or systems do they have that I am missing”.

Your Skills Come From:

  • Learning.
  • Reading.
  • Listening.
  • Action – applying these new/improved skills.
  • Association - hanging out with people that are actually doing it … and …sometimes just as important - disassociating from people that do not align with your values and goals.
  • Stopping those things that aren’t working and starting things that do work.

This is exactly what I began doing in my agency almost 3 decades ago. Hanging out and learning from the best agents in the country. It took me another 4-5 years to realize that I need to be documenting the RIGHT SYSTEMS and PROCESSES to operate a highly successful agency. 

Unless you have been doing what I just described above, most of your learning forces itself upon you, out of areas that don’t work.

If you want to reach your goals and achieve the agency of your dreams, the crap in your life is actually the raw material for you to achieve the greater things in life... It’s like manure that will be utilized as fertilizer.

Don’t get angry at it; redeploy it as an ingredient. Redeploy it as a necessary lesson.

You only fail if you fail to learn the lesson.