Agency 101 – Best Tool to Grow Your Agency: Role Playing

A big THANK YOU to everyone for your feedback and topic requests! This week we are starting a new series, Agency 101. Even the most basic tasks in an agency need to be reviewed from time to time. When you have a proven process, these tasks are gold!

The single best tool you can use to grow the agency of your dreams is Role Playing.

Of all Learning Theory, role playing (Practice by Doing) is the 2nd best way to learn only surpassed by teaching others.

The Dictionary of Education explains role-playing as "an instructional technique involving a spontaneous portrayal (acting out) of a situation condition or circumstances by selected members of a learning group." The situation to which the person responds may be either structured or unstructured.

Your team members will gain valuable skills role playing in less than 10 minutes a day!

By continuously training and role playing with your team, they are able to develop their communication skills and practice using scripts that are proven to help your bottom line.

You do NOT want your team members to “practice” and ad lib while speaking with a customer or prospect. Be proactive in working with your team to prepare them for questions and situations they could encounter.

Your Sales Superstars need to practice and role play:

  • Quoting
  • Cross Selling
  • Handing Objections
  • and much more!

Keep in mind that Role playing is extremely important for ALL members of your team, not just your sales superstars.

A few suggestions for your customer service team:

  • Claims
  • Insurance/Policy Reviews
  • Cancellations

Again, this is a very valuable tool to help you grow your business that takes up less than 10 minutes of your teams time a day.

Remember – Only practice/role play on the days you want to win!

Last year Wendy Murphy and I recorded a Gold Coaching webinar going over using Role Playing in your agency. You can CLICK HERE to access this webinar and share it with your team to learn first-hand how to take your agency to the next level.