The major value in life is not what you get, it’s what you become.

That is why I wish to pay a fair price for every value. If I have to pay for it or earn it, that makes something of me. If I get it for free, that makes nothing of me.

If you value family, but have to work 70-hour weeks, will you feel internal stress and conflict? If you don’t value competition in your highly competitive sales environment, are you likely to be satisfied with your job?

When you know your own values, you can use them to make decisions about how to live your life. All values must be won by contest, and after they have been won, they must be defended.

Don't sell out your value and virtue for something you think you want. Judas got the money, but he threw it all away and hung himself because he was so unhappy with himself.

Values are usually stable. They don’t have strict limits or boundaries. As you move through life, your values change. For example, when you started your career, success might have been your top priority, but after you have a family, work-life balance may be what you value more.

Identifying and understanding your values is a challenging and important exercise. Your personal values are a part of who you are – who you want to be. Becoming aware of these important factors in your life, you can use them as a guide to make the best choice in any situation.

Life’s decisions are about determining what you value most. When options seem reasonable, it’s helpful and comforting to rely on your values. Use them as a strong guiding force to point you in the right direction.

Count the cost first. Don't pay too big a price for pursuing minor values.