By Bill Gough, Allstate Hall of Fame Member
Do you ever feel like you wish there was a shortcut to success?
Trust me, I’ve been there. I’ve tried many things over the years to become more successful.
Yes, I’ve had some non-successes, BUT…I quickly learned that through perseverance, testing myself and my big headed determination; I’ve gained many more successes in my career.
The best way I’ve found to gain more success is by simply focusing on myself and my business and getting a little bit better the next day than I was the day before.
I once heard a very wise man say, “Nothing changes if nothing changes”. If you are in business and not doing as well as you’d like to, nothing is going to get better and you will keep seeing the same bad results if you do NOTHING. If you’re in that boat, I recommend kaizen.
Before you start thinking I’m directing you to try the newest non-FDA approved fad out there, let me clarify: “kaizen” is the Japanese word for “improvement” or “change for the best”
It's a simple concept that can produce BIG results.
Small business owners like you and me do not have the time to chase success. We must create it for ourselves. If you’re anything like me, it’s difficult for you to quickly implement brand-spanking new, overhauling processes out of the blue. You know what I find much easier? Making small changes daily (aka “kaizen”.) I think that true “secret of success” is not performing better than all your competitors or winning lots of shiny awards, it’s becoming better than you were before.
Kaizen makes me think of the age-old saying… How do you eat an elephant?
One bite at a time.
When I have a situation in my business where I know I need to make some big changes, I can easily get overwhelmed, focus my energy in the wrong places, and wind up accomplishing very little. When I do that, I become frustrated AND wind up no closer to the success I want. When I make the decision to start small and focus on daily changes that will help me reach my end goal, I find it much easier to get the ball rolling and keep it rolling.
So: What small improvements can you make to your business today -- and every day – that will impact your business goals?
These changes don’t need to be big. For example, it can be as simple as writing one extra thank you note a day, making one extra phone call, booking one more appointment, etc. It can be even as little as making it a goal to compliment one of your staff members on their performance each day.
These aren't big ideas, are they? That's the point. They're small. But done every day, they can have BIG results on your business.
Remember what I said earlier… Nothing changes if nothing changes. That’s the only catch. You do have to make it a priority to consciously make these small changes every day to achieve maximum success.
Can you commit to this simple process? If not, your butt may never get in gear and you'll just keep doing what you've been doing. Are you okay with that?