Who’s The Boss?

You know there is only one boss, right?

Whether a person shines shoes for a living or heads up the biggest corporation in the world, the boss remains the same.

It’s the CUSTOMER.

The customer is the person who pays everyone’s salary and who decides whether your business is going to succeed or fail. And, the customer doesn’t care if your business has been around for 2 days or for 100 years. The minute your business starts treating customers badly or taking them for granted, you’re business will decline. “The boss” will end up paying all of your bills, your home, your cars, and on and on. These payments come as a direct result of the way you treat him/her.

Don’t forget that you are working for the person who buys FROM you. In fact, the customer can fire everybody in the company from the owner on down. And, they do this by spending their money elsewhere.

Some of the largest businesses that were in business just a few years ago are now out of business. They either could not or did not satisfy their customer.

They forgot who the boss really is.