Over the years, I’ve met hundreds of Insurance Agency Owners and have taught them how to implement ideas that I’ve learned in order to run a successful agency. They’ve been able to obtain fast and proven results, and one of the ways that they’ve done that is by making it personal.
Trust is earned through openness, integrity, and the consistency of your actions. One of the key points to consider here is the most important foundation that needs to be in place before your customers even make a buying decision is TRUST.
So, how can you build trust with your customers?
- Walk the Walk-Do what you say you’re going to do. Don’t make promises you never intend to fulfill. You’ll set yourself apart by simply doing this one.
- Put the Customer First-Always, always, ALWAYS. Do what is right, not what is ONLY profitable. The rest will take care of itself.
- Be Available-Your customers need to be able to reach you when they need you.
- Keep it Simple-Your customers will appreciate simplicity in understandable terms. Make it fun and easy to follow, but hard to forget.
I know one thing for sure. Trust is built over time through a consistent effort on your part. Trust is your competitive advantage because people do business with people they like and trust. When your customers give you their trust, a partnership is formed that is personal, relatable, and special.
Make it personal.